Throughout history, whether during the Industrial Revolution or the Information Age, paradigm shifts gave way to new patterns of thinking and operating.
Today people are just realizing the implications of the cognitive overload of the last 100 years. So much time, energy and resources were spent trying to figure out ways to maximize yield and profit at the same time, at any cost. Yet precious little energy was devoted to empowering individuals outside the corporate structure.
The thought leaders that emerged often strived for productivity, efficiency and, in turn, profits. Think of the massive, multinational, conglomerates that resulted. The focus was on producing more, bigger, better, faster and we succeeded.
What’s exciting is that with the advent of the Internet, people are now able to learn about ideas other than those fed to them by the mainstream media. People have a way to communicate with one another and spread knowledge in a truly revolutionary way. The individual is at the center of the power hierarchy.
A single individual can shout out to millions at once, in a fraction of the time it used to take to accomplish the same task.
When thought leaders’ messages are presented to large audiences, they are seen by real estate brokers, teachers, shop owners, networkers — all the people who are well-connected in local communities.
This type of information exchange is happening all over the country and the world right now. Local is now global, and global is local.
For instance, a powerful health blogger like Kimberly Snyder posts a fantastic article about detoxifying the body that’s seen by a local yoga teacher. As a part of her desire to educate, the yoga teacher spreads the information to her students, to women, men and families and she then becomes a local brand ambassador who inspires others to infuse more healthy practices into their lives. Those individuals are then able to share, spreading the message across their networks in directions never possible until today.