Continued from part 1, here are 5 more selling skills to complete this series. Selling is an art, an each and every one of us needs it. It’s simpler than we imagine, when done properly.
- It’s not personal
One of the hardest sales skills to learn is how to deal with rejections. Jean Paul DeJoria, the co-founder of Jean Mitchel Systems and founder of Patron Tequila said: “When 100 doors are slammed in your face, go to the door number 101 and be just as enthusiastic as you were at the beginning.” How to do that? Just don’t take a rejection personally and go on. If some people say “no” to your idea or proposal, they are maybe just not prepared for it, right now. But don’t allow this to doubt in yourself. Believe in yourself and find people who will support your ideas. You have to remember that successful people do things unsuccessful people try to avoid in any possible way.
- Find out pain points of people
Even if you have exceptional sales skills, you would have hard times selling a bottle of water to someone in the Himalayas. But offer this same bottle of water to a thirsty group of tourists lost in the middle of a Sahara desert, you really shouldn’t have any struggle. Take time and find out what people need in your town or anywhere in the world (thanks to the Internet you can offer your solutions just anywhere). For example, if you are a yoga teacher, there are many people who have backache problems because they sit for long hours so try to think of how to offer your service in their offices, when they have a break. There are many people who want to learn marketing skills and you might already have these skills. So look around for the needs first and then figure out ways for solutions.
- Keep eye contact
Keeping eye contact is one of those tiny, small but very important sales skills which show a prospect you really care about him or her. Successful people know that avoiding eye contact is a sign of insecurity. The next time you speak with your boss or your customer look calmly in their eyes (just don’t stare at them like you are in trance) because with natural eye contact, even when you don’t talk you are silently telling: “I listen to you and I care for you.”
- Follow up, follow up, follow up
One of the most efficient sales skills for bringing referrals in is a great follow-up. How good would you feel if you enroll in a fitness program and the next day a fitness instructor calls you asking how you feel after your first workout day? People who do great follow-ups know they can win customers for life.
So, if you want to be successful make sure you take great care for people around you. If you helped someone at your office with a problem a week ago, ask him how he is doing now, what his progress is. If you own a business, pick up the phone today and ask your customers how they are doing with your product.
- People buy you first
Even if you master all the selling skills in this planet if you don’t have a good, caring personality, nothing will really work. You have to remember that people buy you first and only then your products, which means that they have to trust and like you first. It doesn’t matter if you sell transformers or tomatoes.
Work regularly on yourself, read motivational books every day, watch videos on YouTube which motivate you. In this way, you will become a strong personality which is the great foundation for your success.
Mastering sales skills is basically the art of mastering relationships with people around you. To be successful in your life, work every day on slight improvements on every of these sales skills, and the compound effect of slight improvements will be shown in the better quality of your life very soon. Happy selling!