For most business professionals, a trade show in your field is a great opportunity to get out and meet other professionals who own or work for businesses similar to yours. Here, you can garner new ideas to bring home with you and make your business better, receive valuable feedback on what you’re currently doing from other professionals, and possibly develop relationships and connections with people who may help you grow your business as part of a Power Team.
While trade shows can be extremely beneficial, they can only really help you if you go into it prepared and ready to grow. As the new year began, many organizations begin promoting their 2016 trade shows, and I’m sure countless of you have already registered for one, if not multiple.
Before you go, consider some of these do’s and don’ts to get the most out of your trade show experience.
DO research the multiple trade shows happening in your field for the year before making the final decision on which to attend. While you can attend more than one, you should only attend as many as will benefit you. Talk to contacts whom you know have attended a specific trade show in the past to get their feedback, do a quick Google search, and always read all of the promotional brochures you can get your hands on.
DON’T go to the trade show without a specific goal in mind. Want to meet someone who can give you advise on using social media to hit your target market? Looking to build a relationship with someone who has been in the field 20 years longer than you have? Going in with a specific goal can go a long way.
DO become familiar with the layout of the space that the trade show will be in. You can identify quickly if there are certain booths you’d like to make sure you hit, and perhaps even mold your own booth to fit in (or better, stand out) from those positioned near you.
DON’T just hang out by one booth, or if you’re working the show, your booth. You can’t expect your potential contacts to come to you. We never expect this in our day-to-day business, so why would we expect this at a business convention with hundreds of busy professionals, all with their own businesses and goals in mind?
DO make sure you get to as many seminars that make sense for you, and attend group activities. You’re there to make contacts and get to know others in your field, or in the fields represented at the trade show. Don’t waste your time at the show by not circulating and getting to know people.
DON’T forget the follow up! Meeting someone in the first place is only have the battle. You have to actually follow up with them after that initial introduction to really begin to establish a meaningful relationship.
DO go into the trade show with an open mind, and a willingness to both learn and teach.